Riga Jūrmala Music Festival

Since its launch in 2019 Riga Jūrmala Music Festival has more than affirmed the Latvian capital’s reputation as a global classical music destination of singular musical vitality, with unique, picturesque concert venues. Both on the white shores of the seaside town Jūrmala and in Riga’s historic old town the big names of the classical music scene now gather every summer – among them the Bavarian Radio Symphony Orchestra, who are the festival’s orchestra in residence. PS Music has been advising the festival team on their foreign communication strategy since the event’s inception and helped to establish the festival in Germany, Switzerland and Austria in its first year. We organised press trips and events, offered comprehensive guidance and support in the areas of marketing and stakeholder involvement, and activated our extensive network of culture and travel editors. Among other things, we drew on our experience with events such as Diagilev Festival, headed by Teodor Currentzis in the Russian city of Perm, for which we devised the international communication strategy from 2012 to 2017.